Start Submission Become a Reviewer

Reading: Vegetable Buying Behavior in Kurunegala District

Download

A- A+
Alt. Display

Original Articles

Vegetable Buying Behavior in Kurunegala District

Authors:

R. D. N. Debarawatta ,

Wayamba University of Sri Lanka, Makandura, Gonawila (NWP), LK
About R. D. N.
Department of Horticulture and Landscape Gardening, Faculty of Agriculture and Plantation Management
X close

O. Azardeen

Wayamba University of Sri Lanka, Makandura, Gonawila (NWP), LK
About O.
Department of Horticulture and Landscape Gardening, Faculty of Agriculture and Plantation Management
X close

Abstract

Dietary patterns rich in high vegetable intake are associated with a myriad of health benefits. The objective of this study was to explore the vegetable consumption behavior of consumers within the Kurunegala District. The specific objectives were to identify vegetable consumption rate among the cohort, to identify the barriers over vegetable consumption and to establish a relationship between factors affecting vegetable consumption. The results of descriptive analysis showed that females were making purchasing decisions in urban and semi urban areas except rural areas. Fair is the most popular place where rural (52%), semi urban (50%) and urban (42%) respondents purchased vegetables. The highest percentage of semi urban respondents (28%) used to purchase vegetables from groceries, while most of the respondents of rural area cultivated their own vegetables. Daily vegetable intake of majority of the respondents from rural and semi urban areas were below the World Health Organization (WHO) recommended amount of 260 grams of vegetables per day. However, low income level households consume vegetables below the standard rate while, the high income level households intake vegetables above (336.2 g/day) the recommended rate. The results of the Binary Logistic Regression indicated that consumers in the urban sector have higher probability of consuming required rate of vegetables.
How to Cite: Debarawatta, R. D. N., & Azardeen, O. (2018). Vegetable Buying Behavior in Kurunegala District. Applied Economics & Business, 2(1), 28–35. DOI: http://doi.org/10.4038/aeb.v2i1.65
1
Views
Published on 30 Jun 2018.
Peer Reviewed

Downloads

  • PDF (EN)

    comments powered by Disqus